Alfred Brown meet HRH The Prince of Wales

As part of The Campaign for Wool project HRH The Prince of Wales met with representatives of the textile industry, in Bradford’s Town Hall last November.

Prince Charles visit to Bradford. 23.11.10 Picture by Roger Moody

Alfred Brown was among just a few of the region’s textile companies invited to meet The Prince and show him their products using wool. Ian and Nigel Brown were delighted that The Prince, who is patron of the campaign showed a great deal of interest in the Alfred Brown fabrics on display. Choosing real wool The Prince firmly believes that this will help care for the planet, as wool is a naturally sustainable product.
The Campaign for Wool was launched at the beginning of 2010 and aims to raise the public’s awareness of the unique properties of wool. During last year events were organised throughout the country involving producers of wool, wool textile manufacturers and the country’s retailers
This year the campaign will go global to take the promotion into valuable markets in Asia and the United States.

The Campaign for Wool


The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales in January 2010. As a serious environmentalist, the Prince believes the natural, sustainable origin and highly technical structure of wool can offer fashion, interiors and the built environment many superior benefits. Choosing real wool – as the Prince understands – will also help to care for our planet.

The combined efforts of the leading wool organisations, industry associations and the textile industry across the world has created a campaign to promote the wonderful properties that wool offers to textiles and in doing so, help to support sheep farming as an industry and the textile community internationally.